After over a decade in business, we’ve gone from one location in downtown Birmingham to four locations across Birmingham and North Alabama.
We offer the same services at each location.
We start all clients with a 12-week program which includes:
- Expert personal training — either 1-on-1 Personal Training or Semi-Private Training. These are strength training workouts completely custom-tailored to each person.
- Nutrition coaching from our nutrition specialist. You’ll do a call with her within the first seven days and again at the halfway point of the 12-week program. She’ll give you a custom-tailored nutrition plan to help you hit your goals in a way that’s practical, enjoyable, and sustainable for you.
- An outside-the-gym activity plan, typically walking. But we will include any form of cardio that you enjoy. Again, this plan is custom-tailored to you.
- Coaching and accountability every step of the way. Paying for and scheduling sessions with a trainer keeps you accountable. We will send you a check-in text at least once per week, and we will do a monthly goal review to track your progress, photos, measurements, and workout performance.
Now let me tell you about each location.
Our first location is in downtown Birmingham. This location was started on 32nd St. South between 5th and 6th Ave. South on September 1, 2015.
We are currently located in Pepper Place on 2nd Avenue South, just a couple blocks from where we got started.
This is the original location where we learned who we are, who we serve, and how excellently we do that.
We’ve worked with well over 600 clients out of this location alone.
Our second location is the Vestavia location, located on Rocky Ridge Road across the street from the Publix shopping center.
We started this location on my 30th birthday — April 1, 2023. We are about to celebrate three years at this location!
This location has thrived since day one and really proved that what we have at Steel Strength Training isn’t just a fluke. It’s a sustainable, scalable product that we want to take to as many markets as possible.
Opening this location took me from an owner/operator/trainer at the first location to more of the CEO role I’m in today.
Opening this location also allowed us to hire a bigger team so we can deliver an even better service.
One year later, in June 2024, we opened the Chelsea location. This location is located in The Narrows at the intersection of Dunnavant Valley Road and Highway 280.
This location further solidified the idea that what we have at Steel Strength Training is truly unique and valuable.
We opened our fourth and newest location in Madison, Alabama, located on Wall Triana Highway, three miles north of Highway 72.
My family and I moved back to Madison, Alabama—my hometown—two years ago, and I knew as soon as we moved back that I wanted to open a location here. We finally did that in December 2025 after more than a year of training clients out of my garage.
Each one of our locations has a unique story, but every one of them shares our core values, our mission, and our obsession with delivering expert personal training and incredible customer service.
Are you ready to change your life?
Join our 12-week program today.
Just click here, then click the consultation button and fill out the form. We will reach out within 24 hours to schedule your phone consultation and see if we are a good fit to work together